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Innovative Perspectives On Tourism Discourse

Author : Bielenia-Grajewska, Magdalena
ISBN : 9781522529316
Genre : Business & Economics
File Size : 49. 80 MB
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The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.

Persuasion In Tourism Discourse

Author : Elena Manca
ISBN : 9781443855587
Genre :
File Size : 85. 57 MB
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Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Halliday’s systemic functional grammar; Kress and van Leeuwen’s visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstede’s models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia. This book will be useful for academics working in the field of multimodal analysis, corpus linguistics, cross-cultural marketing, and cross-cultural studies, and for students of tourism, communication, and marketing studies.

English Tourism Discourse Insights Into The Professional Promotional And Digital Language Of Tourism

Author : Stefania M. Maci
ISBN : 8820399423
Genre : Business & Economics
File Size : 56. 66 MB
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Tourism Discourse

Author : Crispin Thurlow
ISBN : STANFORD:36105215463717
Genre : Education
File Size : 22. 92 MB
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Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representating and producing tourism as a global cultural industry. With a view to the interplay between the symbolic and economic orders of global mobility, the book is grounded in empirically-based studies of key tourism genres.

Discourse Communication And Tourism

Author : Adam Jaworski
ISBN : 1845410203
Genre : Travel
File Size : 77. 86 MB
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For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyse a range of spoken, written and visual texts providing a unique resource for researching and teaching tourism in the context of communication studies. Some of the key concepts explored in its chapters include space, representation, the tourist experience, identity, performance and authenticity, and the contributors are key sociologists of tourism as well as discourse analysts and sociolinguists.

The Discourse Of Tourism And National Heritage

Author : Claudia Elena Stoian
ISBN : 9781443886628
Genre : Language Arts & Disciplines
File Size : 71. 76 MB
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The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).

Cross Cultural Representations In Tourism Discourse

Author : Olga Denti
ISBN : 8895692586
Genre : English language
File Size : 71. 15 MB
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On Tourism Discourse And Other Issues In Tourism

Author : Tjaša Alegro
ISBN : 1787260283
Genre :
File Size : 70. 30 MB
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Tourism And Postcolonialism

Author : Colin Michael Hall
ISBN : 9780415331029
Genre : Business & Economics
File Size : 48. 57 MB
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Due to its centrality to the processes of transnational mobilities, migration and globalization, tourism studies has the potential to make a significant contribution to understanding the postcolonial experience. Drawing together theoretical and applied research, this fascinating book illuminates the links between tourism, colonialism and postcolonialism. Significantly, it creates a space for the voices of authors from postcolonial countries. Chapters are integrated and examined through concepts taken from the wider postcolonial literature, which identify tourism not only as an international industry but also as a postcolonial cultural form, which by its very nature is based on past and present day colonial structural relationships. The first book to explicitly explore the contribution tourism can make to the postcolonial experience, this book is an essential read for students of tourism, cultural studies and geography.

The Tourist Gaze In The Genre Of Online Tourism Discourse A Visual Study

Author : Laura Coorevits
ISBN : OCLC:949801752
Genre :
File Size : 61. 73 MB
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Official Tourism Websites

Author : Dr. Richard W. Hallett
ISBN : 1845411919
Genre : Business & Economics
File Size : 59. 39 MB
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Official Tourism Websites: A Discourse Analysis Perspective investigates the construction and promotion of identity of tourist locales by the designers of the official websites for destinations such as Santiago de Compostela, Spain; the Baltic states of Latvia and Estonia; New Orleans, Louisiana and Gary, Indiana; Myanmar/Burma; US Sports Halls of Fame; and, in recognizing the influence and popularity of such sites, three websites parodying the imaginary nations of Phaic Tan, Molvania, and San Sombrero. Analysis addresses how tourism websites foster social action and, therefore, contribute to the (re)construction of nations and other communities by variably fostering re-imagination, rebirth, renaissance, promotion and caution, and patriotism. Recognizing that tourism texts can function to both construct and embody identity for their respective locales, this investigation employs critical discourse analysis, multimodal discourse analysis, and visual semiotic analysis in the investigation of web texts and images.

An Introduction To Visual Research Methods In Tourism

Author : Tijana Rakić
ISBN : 9781135146146
Genre : Business & Economics
File Size : 65. 1 MB
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"An Introduction to Visual Research Methods in Tourism", is the first book to present, discuss and promote the use of a range of visual methods, including still images (such as photographs, postcards, drawings) and moving images (such as video) within the context of tourism research. The book focuses on key issues important for students, researchers and academics actively doing visual tourism research or those who are contemplating using these methods. These range from the questions surrounding philosophical approaches, (inter)disciplinary location, range and choice of methods, implementation and data analysis techniques to provide an essential guide to using visual methods in tourism research. While recognising that visual methods are predominantly employed within qualitative research, this text will discuss various philosophical approaches and academic disciplines indicating how these influence a particular choice of visual method, mode of implementation and type of analysis. In this regard this book will incorporate perspectives from a range of disciplines including anthropology, geography and sociology, demonstrating how these might be applied within the context of studies in tourism. The discussions surrounding these key issues are supplemented with international case studies from existing research to show how these methods are used in practice. In addition to this practical tip boxes are included to help avoid some of the pitfalls associated with visual research. This book is an essential guide for tourism students, academics and researchers embarking on research using visual methodology in this field.

Spain Is Still Different

Author : Eugenia Afinoguénova
ISBN : 0739124013
Genre : Social Science
File Size : 38. 7 MB
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"Spain Is (Still) Different introduces readers to issues concerning the cultural function of tourism in Spain. An international team of scholars addresses both theoretical perspectives on the study of tourism in Spain and specific cases of the cultural impact of travel and tourism on Spanish culture in the late eighteenth to early twenty-first centuries.

Social Entrepreneurship And Tourism

Author : Pauline J. Sheldon
ISBN : 9783319465180
Genre : Business & Economics
File Size : 65. 17 MB
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This volume explores the links between the rapidly growing phenomenon of social entrepreneurship (SE) and the international tourism and hospitality industry. This unique industry is particularly ripe for transformation by SE and the book’s authors delve deeply into the reasons for this. The book has three parts. The first creates a conceptual and theoretical framework for understanding the uniqueness of SE in the tourism context. The second examines different communities of practice where SE is being applied in tourism. The third is a rich collection of case studies from eight countries where tourism SE is already having an impact. The book’s authors address the topic from many different angles, disciplinary backgrounds and geographic areas. Many case study authors are practicing social entrepreneurs who share their successes, challenges and experience with tourism-related projects. The book also proposes a research agenda and educational programmatic changes needed to support tourism SE. As these are developed, tourism SE will bring innovation to destinations, transformation of their economic and social structures, and contribution to a better world. The book has many insights and resources for scholars and practitioners alike to usher in this transformation.

Anthropology Of Tourism In Central And Eastern Europe

Author : Magdalena Banaszkiewicz
ISBN : 9781498543828
Genre : Social Science
File Size : 73. 75 MB
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Anthropology of Tourism in Central and Eastern Europe explores traveling through case studies from Austria, Bulgaria, Estonia, and Poland through an anthropological lens. The contributors of this volume touch on broader issues like identity, gender, visuality, memory, heritage, intercultural relationships, and globalization.

Emerging Research On Islamic Marketing And Tourism In The Global Economy

Author : El-Gohary, Hatem
ISBN : 9781466662735
Genre : Business & Economics
File Size : 67. 43 MB
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"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.

Language And Tourism

Author : Jasna Potocnik Topler
ISBN : 3659750530
Genre :
File Size : 33. 44 MB
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The monograph Language and Tourism: Nominal Phrases in Journalistic and Tourism Discourses, which describes the actual use of premodified nominal phrases in newspaper discourse, confirms that nominal elements give various texts the referential specification. Journalistic discourse is the subject of the analysis due to its strong influence on other discourses, also tourism discourse among them. So far the scholars have successfully established the term tourism discourse and alongside pointed out the importance of language and communication in all areas of tourism. On the other hand, also tourism discourse not only reflects but also forms reality, and influences people's discourses. Thus the field offers many opportunities for further research for scientists of many disciplines, and for further development of the concept of sustainable tourism where language and communication are of great importance. And last, but certainly not least, a tourist that is aware of the possible influences of a certain discourse is able to choose rewarding experiences from many offers in the market, and at the same time behave as a responsible tourist.

Raj Rhapsodies Tourism Heritage And The Seduction Of History

Author : Dr Maxine Weisgrau
ISBN : 9781409487876
Genre : Business & Economics
File Size : 83. 80 MB
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Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects of heritage are often more actively promoted, with others played down. The representation of heritage in tourism as static and timeless, derived since time immemorial from a distant past, is seductive. In Asia, a major part of the tourism market lies in the sale and consumption of highly orientalized images and versions of culture and history. In India’s marketing discourse, the state of Rajasthan symbolizes the nation in its heritage-laden, traditional and most authentic form. These images draw heavily on the British period in India – the Raj. In one sense, this vision of Rajasthan is ennobling, highlighting moments of cultural pride. In another sense, it demeans, by omitting and obscuring salient features of contemporary life. This fascinating book explores the cultural politics of tourism through interdisciplinary perspectives. Carol E. Henderson and Maxine Weisgrau demonstrate that tourism heritage privileges elite histories that recapitulate colonial relationships, compelling non-elites to collude in these narratives of subordination even as they advance their own alternative visions of history.

Accessible Tourism

Author : Prof. Dimitrios Buhalis
ISBN : 1845412087
Genre : Business & Economics
File Size : 26. 56 MB
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Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social constructionist approaches to understanding the accessible tourism phenomena. Accessible tourism, as with any area of academic study is an evolving field of academic research and industry practice. As with other areas of tourism, the field is multidisciplinary, and is influenced by various disciplines including geography, disability studies, economics, public policy, psychology and marketing.

The Sage International Encyclopedia Of Travel And Tourism

Author : Linda L. Lowry
ISBN : 9781483368962
Genre : Business & Economics
File Size : 87. 96 MB
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Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism brings together a team of international scholars to examine the travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade. In more than 500 entries spanning four comprehensive volumes, the Encyclopedia examines the business of tourism around the world paying particular attention to the social, economic, environmental, and policy issues at play. The book examines global, regional, national, and local issues including transportation, infrastructure, the environment, and business promotion. By looking at travel trends and countries large and small, the Encyclopedia analyses a wide variety of challenges and opportunities facing the industry. In taking a comprehensive and global approach, the Encyclopedia approaches the field of travel and tourism through the numerous disciplines it reaches, including the traditional tourism administration curriculum within schools of business and management, economics, public policy, as well as social science disciplines such as the anthropology and sociology. Key features include: More than 500 entries authored and signed by key academics in the field Entries on individual countries that details the health of the tourism industry, policy and planning approaches, promotion efforts, and primary tourism draws. Additional entries look at major cities and popular destinations Coverage of travel trends such as culinary tourism, wine tourism, agritourism, ecotourism, geotourism, slow tourism, heritage and cultural-based tourism, sustainable tourism, and recreation-based tourism Cross-references and further readings A Reader’s Guide grouping articles by disciplinary areas and broad themes

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