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Research In Media Promotion

Author : Susan Tyler Eastman
ISBN : 9781135665371
Genre : Performing Arts
File Size : 41. 31 MB
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Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

Handbook Of Research On Digital Media And Advertising User Generated Content Consumption

Author : Eastin, Matthew S.
ISBN : 9781605667935
Genre : Business & Economics
File Size : 44. 29 MB
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"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.

Authorship As Promotional Discourse In The Screen Industries

Author : Leora Hadas
ISBN : 9781000074659
Genre : Social Science
File Size : 30. 32 MB
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This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.

Online Marketing

Author : online marketing
ISBN :
Genre : Antiques & Collectibles
File Size : 56. 48 MB
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It is a comprehensive guide with simple easy to understand Mobile sceenshots picture which starts from basic steps to clients approach from doing market research, and power media social to attract subscribers, driving traffic to your app store, websites, and much more. You can Research keyword and optimaze store and powerfull paid traffic. online marketing application online marketing business digital marketing affiliate marketing digital marketing strategy e marketing search engine marketing online advertising digital marketing agency services company companies social media marketing fb insta and twit best ad campaigns keyword planner keyword tool book Contains : 💰 Research Keyword with sensor tower, app brain, searchman, appannie, etc; 💰 Optimize Your Google Play Store App with ASO; 💰 App Store IOS Optimization; 💰 Facebook Ads Guide; 💰 Instagram ads; 💰 Twitter Ads; 💰 Google Ads (Adword) aso app store optimization reskin app source code resource

Handbook Of Research On Advocacy Promotion And Public Programming For Memory Institutions

Author : Ngulube, Patrick
ISBN : 9781522574309
Genre : Political Science
File Size : 20. 37 MB
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Memory institutions such as archives, libraries, and museums collect, arrange, describe, and preserve their collections and holdings in order to make them accessible to the community. However, these institutions remain underutilized and are struggling to raise awareness of their existence and attract users and funders. The Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions is a collection of innovative research on emerging strategies such as advocacy, outreach, marketing, and public programming to promote memory institutions and engage the community. While highlighting topics including customer service solutions, social media, and collection development strategies, this book is ideally designed for heritage management and information professionals, curators, museum management, archival specialists, librarians, policymakers, researchers, and academicians.

Media Promotion Marketing For Broadcasting Cable The Internet

Author : Susan Tyler Eastman
ISBN : 9781136024825
Genre : Language Arts & Disciplines
File Size : 20. 22 MB
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This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Digital Tools For Academic Branding And Self Promotion

Author : Cabrera, Marga
ISBN : 9781522509189
Genre : Education
File Size : 70. 75 MB
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Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.

Formative Research In Social Marketing

Author : Krzysztof Kubacki
ISBN : 9789811018299
Genre : Business & Economics
File Size : 87. 5 MB
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This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Handbook Of Social Problems

Author : George Ritzer
ISBN : 0761926100
Genre : Social Science
File Size : 37. 50 MB
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The Handbook of Social Problems: A Comparative International Perspective provides a unique, broadly comparative perspective on the current state of social problems and deviance in a variety of societies around the world. Editor George Ritzer, along with leading U.S. and global sociologists, examines the relationship between social problems and a society's level of development and affluence. The essays in this volume focus on interrelated issues involved in the relationship between social problems and the level of development and affluence. The Handbook explores the theory of the weakness of the strong—in other words, strong or wealthy nations may have greater vulnerability to some social problems than less developed or affluent societies. This theory is clearly illustrated in this volume by the aftermath of September 11, 2001depicting the vulnerability of the U.S. to social problems in far-removed corners of the world. In addition, the international and comparative essays in this volume cover other important issues such as the impact of modern technologies on social problems, ecological problems, global inequality, health as a social problem, and much more. The Handbook of Social Problems is a vital resource for sociologists and graduate students, as well as an excellent addition to any academic library.

Social Media Marketing Second Edition

Author : Emi Moriuchi
ISBN : 9781948976794
Genre : Business & Economics
File Size : 28. 16 MB
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Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies’ marketing strategy. Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the marketing place. The author explains why it is even more important today that brands need consumers’ voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers’ psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.

Strategic Social Media

Author : L. Meghan Mahoney
ISBN : 9781119259190
Genre : Business & Economics
File Size : 46. 85 MB
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Media Programming Strategies And Practices

Author : Susan Tyler Eastman
ISBN : 9781133712145
Genre : Art
File Size : 55. 15 MB
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Written by recognized leaders in the field, MEDIA PROGRAMMING delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. This proven text continues to focus on how programs (units of content) are selected (or not selected), arranged, evaluated, and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Handbook Of Research On Mobile Marketing Management

Author : Pousttchi, Key
ISBN : 9781605660752
Genre : Computers
File Size : 22. 71 MB
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"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Sex In Consumer Culture

Author : Tom Reichert
ISBN : 9781136684050
Genre : Business & Economics
File Size : 37. 89 MB
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Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

Advertising And Promotion

Author : Chris Hackley
ISBN : 9781473909007
Genre : Business & Economics
File Size : 33. 15 MB
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This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. New to the third edition: chapter on strategy and creativity additional case studies with increased global coverage including emerging markets images of classic and recent ads from the street, print, online and television increased coverage of the internet, social media and their effects on advertising companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.

Emerging Theories In Health Promotion Practice And Research

Author : Ralph J. DiClemente
ISBN : 0470522887
Genre : Medical
File Size : 63. 28 MB
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"Here is a 'must-read' for all health promotion researchers and practitioners eager to stay one step ahead of the pack. A panoply of insightful and promising new approaches is presented for consideration and exploration in our contemporary behavioral science arsenal." — M. Elaine Auld, MPH, CHES, Chief Executive Officer, Society for Public Health Education "This book is an essential addition to the health practice and research literature, concentrating on theories that have not been extensively covered elsewhere and that have great currency. It provides an up-to-date rendition on the interplay among contemporary public health concerns, sound public health practice, and the theoretical bases for practice."— Robert M. Goodman, PhD, MPH, Dean and Professor, School of Health, Physical Education, and Recreation, Indiana University "The authors of Emerging Theories provide vivid descriptions of the state of the science in health promotion and presents an exciting map for future research. Understanding and using theories is the hallmark of an excellent practitioner. Creating and elaborating theories is the mark of an excellent researcher. This text will be very valuable for both." — Noreen M. Clark, PhD, Myron E. Wegman Distinguished University Professor; Director, Center for Managing Chronic Disease, University of Michigan "Emerging Theories captures the dynamic growth in theories of health promotion and illustrates how divergent theoretical perspectives are being integrated into richer explanatory and practice models." — Matthew W. Kreuter, PhD, MPH, Professor of Social Work and Medicine; Director, Health Communication Research Laboratory, Washington University in St. Louis

Research Methods In Health Promotion

Author : Richard A. Crosby
ISBN : 9781118046739
Genre : Medical
File Size : 50. 18 MB
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Research Methods in Health Promotion provides students (advanced undergraduate and graduate students) and practitioners with basic knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Taking the perspective that research involves a predetermined series of well-defined steps, the book presents these steps in a sequential format.

Marketing Research Report

Author : United States. Department of Agriculture
ISBN : UOM:39015038793744
Genre : Marketing research
File Size : 32. 43 MB
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Digital Advertising

Author : Shelly Rodgers
ISBN : 9781317225461
Genre : Business & Economics
File Size : 32. 91 MB
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Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

The Routledge Companion To Advertising And Promotional Culture

Author : Matthew P. McAllister
ISBN : 9780415888011
Genre : Business & Economics
File Size : 39. 66 MB
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The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising's relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption's relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

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