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Public Relations Activism And Social Change

Author : Kristin Demetrious
ISBN : 9780415897068
Genre : Business & Economics
File Size : 80. 42 MB
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In these conditions, articulate and persistent publics will appear in the form of grassroots activists, asking contentious questions about risks and tabling them for public discussion in bold, inventive, and effective ways. Yet the entrenched power relations in and through public relations in contemporary industrialized society provide no certainty these voices will be heard. Following this path, Demetrious theorises an alternative set of social relations to those used in the twentieth century: public communication. Constructed from communicative practices of grassroots activists and synthesis of diverse theoretical positions, public communication is a principled approach that avoids the deep contradictions and flawed coherences of essentialist public relations and instead represents an important ethical reorientation in the communicative fields.

Public Relations Theory

Author : Brigitta R. Brunner
ISBN : 9781119373155
Genre : Business & Economics
File Size : 33. 62 MB
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The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

Popular Culture And Social Change

Author : Kate Fitch
ISBN : 9781351788243
Genre : Business & Economics
File Size : 34. 83 MB
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Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.

The Routledge Handbook Of Critical Public Relations

Author : Jacquie L'Etang
ISBN : 9781317918868
Genre : Business & Economics
File Size : 83. 20 MB
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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Gender And Public Relations

Author : Christine Daymon
ISBN : 9781136758560
Genre : Business & Economics
File Size : 86. 79 MB
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Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include: the production of social meaning and power relations advocacy and activist campaigns for social and political change the negotiation of identity, diversity and cultural practice celebrity, bodies, fashion and harassment in the workplace notions of managing reputation and communicating policy. In extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices. Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).

Csa Political Science And Government

Author :
ISBN : STANFORD:36105026420534
Genre : Political science
File Size : 76. 73 MB
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The Public Relations Journal

Author :
ISBN : UOM:35128001725652
Genre : Public relations
File Size : 33. 31 MB
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Csa Political Science Government

Author :
ISBN : STANFORD:36105026420583
Genre : Political science
File Size : 83. 71 MB
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Foundations For Social Change

Author : Daniel Faber
ISBN : 0742549887
Genre : Social Science
File Size : 54. 36 MB
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This multi-disciplinary collection blends broad overviews and case studies as well as different theoretical perspectives in a critique of the relationship between United States philanthropic foundations and movements for social change. Scholars and practitioners examine how these foundations support and/or thwart popular social movements and address how philanthropic institutions can be more accountable and democratic in a sophisticated, provocative, and accessible manner. Foundations for Social Change brings together the leading voices on philanthropy and social movements into a single collection and its interdisciplinary approach will appeal to scholars, students, foundation officials, non-profit advocates, and social movement activists.

Public Relations And The Public Interest

Author : Jane Johnston
ISBN : 9781317568841
Genre : Language Arts & Disciplines
File Size : 28. 59 MB
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In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

Church Funding Resource Guide

Author : Mary Eileen Paul
ISBN : 1883542006
Genre : Church and social problems
File Size : 70. 47 MB
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Author :
ISBN : STANFORD:36105017855490
Genre : Censorship
File Size : 29. 29 MB
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Internetworking For Social Change

Author : Kelly O'Neill
ISBN : UCBK:C070547580
Genre : Internet
File Size : 54. 39 MB
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America History And Life

Author :
ISBN : STANFORD:36105133520705
Genre : Canada
File Size : 63. 56 MB
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Article abstracts and citations of reviews and dissertations covering the United States and Canada.

Apais Australian Public Affairs Information Service

Author :
ISBN : UOM:39015079938497
Genre : Australia
File Size : 26. 82 MB
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Vol. for 1963 includes section Current Australian serials; a subject list.

International Review For The Sociology Of Sport

Author :
ISBN : WISC:89099600371
Genre : Sports
File Size : 25. 5 MB
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Corporate Social Responsibility

Author : Suzanne R. Ontiveros
ISBN : UCSC:32106007363283
Genre : Corporations
File Size : 65. 73 MB
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Public Relations And Community

Author : Dean Kruckeberg
ISBN : STANFORD:36105038425570
Genre : Communauté
File Size : 78. 88 MB
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This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based values and therefore comprise a more stable and appreciative economic unit for one's client. Canadian Journal of Communication Public relations is commonly viewed as using persuasive communications to achieve a client's vested goal. Kruckeberg and Starck challenge this oversimplified approach, asserting that public relations is a complex, multi-flow process that should--and can--affect society as a whole. In Part I, they examine critically the historical definition and practice of public relations, outlining the shortcomings of this narrow approach. Part II explores how the community itself has changed. Such issues as the shift from rural to urban life and the attempt to regain a sense of community are discussed. Part III attempts to reconcile the authors' new notion of public relations and community through an in-depth case-study. The results lead the authors to conclude that only if public relations is practiced as an active attempt to build a sense of community can it become a full partner in the communications milieu.

Communicating For Social Impact

Author : Lynn M. Harter
ISBN : UOM:39015080874921
Genre : Language Arts & Disciplines
File Size : 28. 59 MB
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This edited collection provides a forum for communication scholars whose efforts are directed toward social change. Originating from theme sessions at the 2008 convention of the International Communication Association (ICA), this volume engages communication theory to enlarge communication practices. Chapters address perennial issues of interest to communication scholars as experienced in contemporary terrains: how can scholarship weave its way more fully into the lives of people residing outside of the academy; what counts as social impact; what are the epistemological and ontological debates that play out in the realm of communication scholarship that seeks to redress lived inequities; ans, what ethical demands accompany scholarship and activism in international landscapes characterized by globalization, neo-colonialism, and rapid technological shifts. Each chapter makes a distinctive contribution to communication theory and practice. Collectively, contributors' work reveals the eclectic nature of theoretical and methodological work pursued by communication scholars and practitioners, and focuses on meaning-making as it evolves, changes, adapts, and is sustained in conversation, mediated communication, distributed organizing, and other venues. This collection seeks to foster edifying dialogue about social injustices, and move people to meaningful reflection and action.

Introduction To Mass Communications

Author : Warren Kendall Agee
ISBN : MINN:319510004759503
Genre : Communication
File Size : 49. 76 MB
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