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Meet Generation Z

Author : James Emery White
ISBN : 0801017017
Genre : Religion
File Size : 76. 65 MB
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Move over Boomers, Xers, and Millennials; there's a new generation--making up more than 25 percent of the US population--that represents a seismic cultural shift. Born approximately between 1993 and 2012, Generation Z is the first truly post-Christian generation, and they are poised to challenge every church to rethink its role in light of a rapidly changing culture. From the award-winning author of The Rise of the Nones comes this enlightening introduction to the youngest generation. James Emery White explains who this generation is, how it came to be, and the impact it is likely to have on the nation and the faith. Then he reintroduces us to the ancient countercultural model of the early church, arguing that this is the model Christian leaders must adopt and adapt if we are to reach members of Generation Z with the gospel. He helps readers rethink evangelistic and apologetic methods, cultivate a culture of invitation, and communicate with this connected generation where they are. Pastors, ministry leaders, youth workers, and parents will find this an essential and hopeful resource.

Meet Generation Z

Author : James Emery White
ISBN : 9781493406432
Genre : Religion
File Size : 86. 70 MB
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Move over Boomers, Xers, and Millennials; there's a new generation--making up more than 25 percent of the US population--that represents a seismic cultural shift. Born approximately between 1993 and 2012, Generation Z is the first truly post-Christian generation, and they are poised to challenge every church to rethink its role in light of a rapidly changing culture. From the award-winning author of The Rise of the Nones comes this enlightening introduction to the youngest generation. James Emery White explains who this generation is, how it came to be, and the impact it is likely to have on the nation and the faith. Then he reintroduces us to the ancient countercultural model of the early church, arguing that this is the model Christian leaders must adopt and adapt if we are to reach members of Generation Z with the gospel. He helps readers rethink evangelistic and apologetic methods, cultivate a culture of invitation, and communicate with this connected generation where they are. Pastors, ministry leaders, youth workers, and parents will find this an essential and hopeful resource.

Helping Parents Understand The Minds And Hearts Of Generation Z

Author : Ernest J. Zarra III PhD
ISBN : 9781475831900
Genre : Education
File Size : 46. 37 MB
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Helping Parents Understand the Minds and Hearts of Generation Z takes parents into the daily lives of their 24-7, wired-up children. It allows parents and children to speak for themselves. This highly practical book provides parents insights into how Gen Z thinks, the ways their brains learn, and illustrates why children of this technological generation believe and act the ways they do. There are some red flags in American culture and smart technology and digital devices are right there at the center of them all. Students in Gen Z do not recall a time before the Internet and smart technology. As a result, serious issues are arising in American culture within Gen Z. These considerations have implications for families and interpersonal relationships and will also impact future economics, as more and more student from Gen Z graduate college and enter the workforce. Parents will find this book compelling and will be challenged to consider whether their withdrawn, ear-budded children are addicted to their devices and social media, and to where all of this might lead.

Engaging Generation Z

Author : Tim McKnight
ISBN : 9780825445934
Genre : Religion
File Size : 52. 19 MB
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A holistic approach to reaching Generation Z in your local church To disciple the youth in our student ministries today, we have to understand the unique characteristics of Generation Z, and apply lessons learned from recent decades of youth ministry. In this thoroughly revised second edition of Raising the Bar: Student Ministry for a New Generation, pastor and professor Timothy McKnight brings a wealth of new insights, resources, and guidance for reaching today's adolescents. Following an overview of the beliefs, attitudes, and practices of Generation Z, McKnight provides youth pastors and volunteers with a complete plan for discipling adolescents through the local church. This includes practical advice on topics such as: • Engaging parents in youth ministry • Holistically guiding students in their beliefs, behavior, and affections • Equipping adult leaders who can serve as role models • Working with pastors, staff, and church leaders • Helping parents develop rites of passage for their children as they move into adulthood • Raising expectations for adolescents to encourage them to grow toward maturity Based on years of personal experience and practice, Engaging Generation Z provides everything youth ministers need to equip, grow, and encourage today's generation of young people to follow Christ, and to take their student ministry to the next level.

Generation Z

Author : Corey Seemiller
ISBN : 9780429809187
Genre : Business & Economics
File Size : 71. 33 MB
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No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in Generation Z are among our youngest consumers, students, colleagues, constituents, voters, and neighbors. Being able to better understand who they are and how they see the world can be helpful in effectively working with, teaching, supervising, and leading them. Generation Z: A Century in the Making offers insight into nearly every aspect of the lives of those in Generation Z, including a focus on their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use, and educational preferences. Drawing from an unprecedented number of studies with higher education research institutions, market research firms such as Pew and Census, other generational researchers and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists, and employers sorely need – and it is a fascinating read for anyone interested in the sociology of generations.

So The Next Generation Will Know

Author : Sean McDowell
ISBN : 9780830777143
Genre : Religion
File Size : 22. 24 MB
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Whether you’re a Christian parent, youth leader, or educator who works with Generation Z, this book was written for you. As powerful ideas in our increasingly secular culture shape more of this generation, trusted leaders must share what they know about Jesus in ways that will reach them. But how? Backed by the latest research and first hand experience, this powerful book shows how to share biblical truth with a generation that desperately needs to hear it in a way that draws them in instead of pushing them away. Written by two youth influencers and experts on Generation Z, Sean McDowell, Ph.D., and J. Warner Wallace, So the Next Generation Will Know is an extraordinarily practical and relatable guide for anyone concerned with ensuring the next generation understands and embraces a biblical worldview.

Gen Z Misunderstood

Author : Tanner Callison
ISBN : 9781666743555
Genre : Religion
File Size : 84. 6 MB
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Don't count out Gen Z. These misfits and dreamers desire to see change in the world. Born between 1995 and 2012, they are the largest generation in the United States, but most Christians misunderstand the gap between them and Gen Z. Gen Z Misunderstood seeks to bridge the gap between you and Gen Z! Through years of experience with Gen Z, Tanner Callison seeks to challenge you to think differently and reprioritize your ministry efforts among this promising generation. We need to understand the story of Gen Z so we may invite them to a better story—God's story.

Generation Z Marketing And Management In Tourism And Hospitality

Author : Nikolaos Stylos
ISBN : 9783030706951
Genre : Business & Economics
File Size : 55. 9 MB
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Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

Generation Z Goes To College

Author : Corey Seemiller
ISBN : 9781119143451
Genre : Education
File Size : 24. 54 MB
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Say Hello to Your Incoming Class—They're Not Millennials Anymore Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education. Generation Z Goes to College showcases findings from an in-depth study of over 1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students. Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.

Communication Instruction In The Generation Z Classroom

Author : Renee Robinson
ISBN : 9781793626233
Genre : Language Arts & Disciplines
File Size : 36. 46 MB
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Communication Instruction in the Generation Z Classroom outlines communication and pedagogical strategies that aid teachers across disciplines and levels in engaging with Generation Z students.

The Entitled Generation

Author : Ernest J. Zarra III PhD
ISBN : 9781475831931
Genre : Education
File Size : 44. 49 MB
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The Entitled Generation: Helping Teachers Teach and Reach the Minds and Hearts of Generation Z brings teachers into the twenty-first century world of 24-7 technologically-wired up and social media-driven students. This book asks teachers to consider pragmatic and sensible ways to teach Gen Z and to understand the differences between today’s students and those of the past. Teachers are offered keen insights by colleagues, in terms of how Gen Z thinks, the various ways that males and females learn, and the distractions and struggles each faces by device addiction affecting today’s classrooms. American culture is perpetuating the notion that today’s students are entitled to economic and social outcomes on equal bases. Gen Z “feels” everyone should be treated as equals, receiving the same rewards for unequal efforts, thus promoting a feeling of entitlement. Teachers will understand the reality of today's American classrooms. Even with the assumed addiction to smart technology and social media, teachers can use this to their advantage and reach the minds and hearts of Gen Z to prepare them for their futures.

My Job Gen Z

Author : Suzanne Skees
ISBN : 9781662904271
Genre : Business & Economics
File Size : 69. 57 MB
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Nonfiction business/career studies, sociology of work, real-life vignettes of young people at work along with how-tos for job hunting and career building. MY JOB Gen Z: --provides hope and help to young adults launching careers during a pandemic and recession, --defines the unique qualities of Generation Z based on field research and our survey, --profiles ""ordinary"" and famous Gen Zers striving toward and succeeding in their dream jobs, and --offers resources on how to identify your skills, apply for internships and jobs, negotiate terms and salary, work remotely, and forge ahead with your dream job in a fast-changing world. MY JOB Gen Z, written by and for Generation Z (born in and after 1995), combines research into the unique experiences and qualities of this rising generation with the results of our own global survey. We compare what the ""data"" say about Gen Z with who YOU say you are, including an array of real-life profiles of ordinary Gen Zers--how they feel about work, what they want most from their careers, and the challenges they encounter along the way. We spotlight famous Gen Zers who've already had impact on society, built companies, and made millions--and reveal what drives them to succeed. Then we guide you through best practices for creating your own resume and professional profile, applying for internships and jobs, conducting online and in-person interviews, discerning your valuable skillset and pursuing your own dream job. The real-life examples and pragmatic advice offered in MY JOB Gen Z will convince you that you are not alone, in an often-challenging and isolating world. It will leave you inspired by your peers doing amazing things and motivated to pursue your own dream job. Book Review 1: "A collection of intimate interviews with people regarding the personal, familial, cultural, and geographic factors in their working lives. Inspired by Studs Terkel’s Working (1974), which profiled ordinary American workers, editor Skees (God Among the Shakers, 1998) takes the concept global. Six of her 16 subjects live in the United States, including a slack-key guitarist in Honolulu, an architect in Cincinnati, and a recruiter/headhunter in Tampa, Florida. The rest are on other continents, including a coffee farmer in Nicaragua, a Masai warrior in Tanzania, a married couple running an eco-friendly factory in India, a rickshaw puller in Bangladesh, and a private equity manager in Hong Kong. Skees organizes the material into five sections (“Entrepreneurship,” “Industry and Transportation,” “Farming, Food, and Animals,” “Finance and Technology,” and “Music & Arts”), but each first-person account stands on its own, and they can be read in any order. A map, photograph, and editor’s note introduce each, and footnotes supplement the text. Skees nimbly maintains a consistent narrative flow, with none of the readability problems that are common in transcriptions. Whereas Terkel packed a great many workers into his book, Skees gives her subjects more space to muse, digress, and occasionally contradict themselves. The results are highly personal, often poignant, sometimes gritty, and routinely granular—perhaps more than some readers may expect, or even desire. The editor sets out to demonstrate that “our job = our self.” But such detailed portraits also reveal that formula’s commutative property—how personal preferences, chance, circumstances, and location shape each person’s job choice and performance. Skees is a nonprofit international development specialist, and doing work that contributes to the greater good emerges as a strong theme. As a result, this is a small, and perhaps skewed, sample of the world’s workforce (although a second volume is forthcoming), but it will inspire readers by showcasing workers across diverse industries, income levels, countries, and cultures expressing how they find meaning in their work beyond earning money. A vocational and sociological travelogue that readers will find to be time well spent." -- Kirkus Book Review 2: "Book 2 of the series, MY JOB: REAL PEOPLE AT WORK AROUND THE WORLD, features fifteen true stories by professionals in the North America, the Caribbean, Central America, Southeast Asia, the U.K., and Africa, in such fields as addiction recovery, agribusiness, college admissions, ecotourism, and diplomacy. Each narrator begins by outlining what it's really like to do their job and ends up revealing their innermost traumas and dreams. More than a virtual travel guide to villages, farms, and cities around the world, MY JOB Book 2 documents the nitty-gritty reality of each occupation, and highlights unique cultures and experiences, yet illustrates how much we have in common through our shared human experience of work. BookLife Prize - 2019 Plot/Idea: 10 out of 10 Originality: 9 out of 10 Prose: 8 out of 10 Character/Execution: 8 out of 10 Overall: 8.75 out of 10 Assessment: Idea/Concept: "The stories of our jobs become the stories of our lives," writes Suzanne Skees in her introduction to this second volume in her "My Job" series. Skees's project surveys the on-the-ground truth of what work is like right now, around the world, as the dynamics of labor are upended by automation and contract work. Skees demonstrates her acumen as a curator and editor -- gathering a diverse roster of workers to tell their stories -- and as a listener. She invites her subjects to discuss their careers, their hopes, their disappointments, and the changes they've seen at length, all with disarming frankness. Her subjects include a nursing student in Honduras; an environmental activist in American coal country; a banana farmer in Uganda; a college admissions counselor in Rwanda; and a "fringe diplomat" in Tel Aviv. Few books dig so deeply into life as it's actually lived, with such unsparing intimacy. Prose: Skees's own prose is sharp, clear, and purposeful, but outside of introductions and some notes, most of the book come straight from the mouths of her subjects through first person monologue. Skees breaks the chapters up into short labeled sections. This is helpful for skimmers, but the shortness of the individual sections gives the chapters a stop-and-start feeling, impeding narrative momentum. Originality: This isn't the first book to survey workers in their own words about work, nor even the first one by Skees to do so, but the author has selected a fresh, fascinating cross section of people to reveal truths about the world and this current moment. Execution: The book offers insights, wisdom, challenges to orthodox thinking, and some arresting first-person storytelling. It's both eye-opening and a pleasure to learn about the day-to-day work of a Zambian "mobile-money agent" and to discover how that work is vital to a population outside of the banking system. That said, the narrators' individual voices sound somewhat similar to each other, and the speakers too rarely offer up surprising or engaging anecdotes. The emphasis here is strongly on the work itself, and the sociopolitical context that created the opportunity for such work. There's great value in capturing that, but the book might prove more enticing for general audiences with a greater emphasis on voice and storytelling." -- Booklife/Publisher's Weekly

Generation Z

Author : Billy Wilson
ISBN : 9781637630273
Genre : Religion
File Size : 75. 68 MB
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GENERATION Z is called and equipped to rise above the global storm we are experiencing and initiate the greatest awakening our world has ever seen. They are ready. They are willing. They are born for the storm. Generation Z is officially the largest generation in the world today. They are creative, driven, entrepreneurial, and technologically advanced. Generation Z comes of age in an unique time. This generation is surrounded by turbulence: a global pandemic, racial tensions, political upheaval, economic unrest, and social tensions not experienced by previous generations. They live in a tumultuous life-sea where the waves are high, the winds are strong, the intensity is unceasing, and the challenges feel insurmountable. This new generation, born between 1997 and 2012, has never witnessed a calm sea. Social harmony, economic stability, physical tranquility, and domestic peace have all been very distant during this period. While those from earlier generations are often disturbed by it all, Generation Z considers these storms a part of their existence. They are survivors, and they are being equipped by God for maximum kingdom impact during a time when the world needs them the most. Generation Z: Born for the Storm is written as a book of hope for this new generation. It examines the environment surrounding Gen Z and tries to understand who they are. It also looks at the unique qualities God is forming in Gen Z believers. The book inspirationally describes qualities already emerging and predicts qualities that will emerge as Gen Zers take their place of leadership in the world. Each chapter focuses on a person or persons from the Bible whose names begin with “Z” and who embody qualities God is forming in this new generation. This is not an exhaustive volume on Gen Z. It is simply a snapshot in time connected to the timeless truths of Scripture that will help us reflect upon, respond to, and empower the most important generation to ever live. Their potential is beyond description. Gen Z will take the negative circumstances they have been given and, by God’s grace, turn them into positives. Generation Z is ready. God is equipping. The Holy Spirit is moving. The world is waiting. The winds are blowing, and the waves are roaring. Spiritual history is going to be made because Generation Z is born for the storm.

Social Media Technology And New Generations

Author : Ahmet Atay
ISBN : 9781498550710
Genre : Language Arts & Disciplines
File Size : 56. 94 MB
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"This book examines millennials and Generation Z in the context of media and visual culture, considering three interrelated areas: how millennials and Gen Z use new media technologies in different contexts; what they do with media; and the relationship between media and the two generations that make up their target audience"--

How Cool Brands Stay Hot

Author : Joeri Van Den Bergh
ISBN : 9780749477219
Genre : Business & Economics
File Size : 76. 32 MB
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How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering applicable, proven strategies to market to these age groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, Converse, MTV and Forever21, it guides you in developing the right strategies to reach this critical age group and leave a lasting impact on your business. Previous editions of How Cool Brands Stay Hot have won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and the 2011 Expert Marketing Magazine's Marketing Book of the Year award. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

The Gen Z Effect

Author : Tom Koulopoulos
ISBN : 9781629560328
Genre : Business & Economics
File Size : 40. 31 MB
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One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, and socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world’s biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

Know Be Live R

Author : John D. Basie
ISBN : 9781637630228
Genre : Religion
File Size : 30. 15 MB
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Know. Be. Live.® is a groundbreaking work that addresses cultural challenges and potential solutions to making disciples of Generation Z. Over the last few years, the literature on Generation Z has grown rapidly. However, there is little that directly addresses the destructive cultural challenges to proactive disciplemaking in this generation. Know. Be. Live.® offers a holistic 360-degree approach to discipleship in a post-Christian era. It combines expert thought on faith and culture to equip Christ-following parents of teenagers, college students, campus ministers, and pastors. Addressing the obstacles to deep discipleship and spiritual formation within Gen Z, Know. Be. Live.® approaches this subject matter from a comprehensive biblical perspective that ties together the intellectual (Know), character (Be), and calling (Live) elements of discipleship. Contributors: Philip Alsup, John Basie, Hunter Baker, Ed and Dana Bort, Stephanie Shackelford, Gene Fant, Nathan Finn, Melissa Pellew, Sean McDowell, J. P. Moreland, Jonathan Morrow, Jacob Shatzer, John Stonestreet, Kyle Strobel, and John W. White III. Praise for KNOW. BE. LIVE.® “With a focus on serious Christian thinking, whole life discipleship, spiritual formation, cultural engagement, and readiness for ministry, these timely and thoughtful essays will serve as a remarkable resource for readers.” — David S. Dockery, president, International Alliance for Christian Education and distinguished professor of Theology, Southwestern Baptist Theological Seminary • • • “Know. Be. Live. is a much-needed resource that will provide Christ-following business leaders, ministry leaders, and anyone who has the opportunity to develop Gen Z leaders with tools to disciple them in a transformative, biblically-faithful way.” — Cheryl Bachelder, board member at Chick-fil-A Inc. and US Food Holdings Corp., author, Dare to Serve • • • “When co-founding Impact 360 Institute fifteen years ago, my husband, John, and I were burdened to equip the next generation of Christlike believers to Know, Be, and Live out the Gospel. The Institute has far exceeded our vision to include multiple programs, resources, and now, the book you hold in your hand. For Christian leaders discipling the next generation, you’ll find this to be an excellent resource to challenge and inspire you to holistically develop Gen Z and beyond.” —Trudy Cathy White, Chick-fil-A ambassador • • • “Know. Be. Live. is for all who desire to live faithfully and for all those who want to encourage and equip the younger generation to do just that. Dig in; there is much wisdom in these pages.” —Samuel “Dub” Oliver, president, Union University • • • “Know. Be. Live. is an absolute treasure trove of insight for discipling Gen Z. An ensemble of experienced experts navigate readers through the conundrums of our strange and confused cultural moment with biblical clarity and conviction. If you care about seeing up-and-coming generations marked by a deep passion for the Great Commission, the Great Commandment, and the Cultural Mandate, then this is the resource for you!” — Thaddeus Williams, professor of Systematic Theology, Biola University/Talbot School of Theology, author, Reflect, Confronting Injustice without Compromising Truth, and God Reforms Hearts.

Beeline

Author : Shalini Shankar
ISBN : 9780465094530
Genre : Family & Relationships
File Size : 84. 20 MB
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An anthropologist uses spelling bees as a lens to examine the unique and diverse traits of Generation Z--and why they are destined for success At first glance, Generation Z (youth born after 1997) seems to be made up of anxious overachievers, hounded by Tiger Moms and constantly tracked on social media. One would think that competitors in the National Spelling Bee -- the most popular brain sport in America -- would be the worst off. Counterintuitively, anthropologist Shalini Shankar argues that, far from being simply overstressed and overscheduled, Gen Z spelling bee competitors are learning crucial twenty-first-century skills from their high-powered lives, displaying a sophisticated understanding of self-promotion, self-direction, and social mobility. Drawing on original ethnographic research, including interviews with participants, judges, and parents, Shankar examines the outsize impact of immigrant parents and explains why Gen Z kids are on a path to success.

Not Done Yet

Author : Beth Seversen
ISBN : 9780830841974
Genre : Religion
File Size : 57. 37 MB
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Nones claim no religion. Dones have become disillusioned and left the church. While many emerging adults fall in these camps, many are tossing aside these labels and embracing a transformative Christian faith. Based on her extensive research, Beth Seversen outlines a model for how to engage and retain millennials and Generation Z in the life of the local church.

Gen Z

Author : Regina Luttrell
ISBN : 9781538127995
Genre : Psychology
File Size : 27. 22 MB
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Explores how Gen Z is a generation to be admired and celebrated for their superhero qualities. From the authors of The Millennial Mindset: Unraveling Fact from Fiction, comes this thought-provoking in-depth consideration of the next generation. In their book, Gen Z: The Superhero Generation, Regina Luttrell and Karen McGrath explain who this generation is, how they came to be, and the impact they will have on society. Superheroes are often defined as courageous, powerful, virtuous, and strong. Equipped with unique superpowers, these individuals stand up for what is right, battling supervillains to ensure that good prevails and all is well in the world. With a worldwide fascination surrounding superheroes, it should come as no surprise that the next generation, GenZ, display many of the characteristics found within the pages of the most popular hero-centric comic books. The Superhero Generation is making its mark and gaining recognition as the generation that is willing to once again assemble, march, speak, and defy in ways previous generations have not. In this book learn the characteristics of Gen-Zers to understand how to reach them in positive productive ways. Parents, educators, and employers will learn how to tap into the endless potential of this generation, preparing them for home, school, and workplace environments that will play to their strengths and impact the world for years to come.

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