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Madison Avenue Manslaughter

Author : Michael Farmer
ISBN : 0996943382
Genre : Advertising agencies
File Size : 63. 56 MB
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The advertising industry has reached a critical, dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees--a recipe for disaster. Madison Avenue Manslaughter outlines the hows and whys of steadily declining fees, increased workloads, diminishing industry morale, kickback scandals and opacity characterizing relationships among advertisers, holding companies, media buying companies and creative ad agencies. Not only does Michael Farmer's exposé offer the world's first effective definition of the real agency problem, it's the first time an advertising expert has offered corrective solutions to avoid inevitable disaster. Michael Farmer's Madison Avenue Manslaughter has been called "required reading for everyone who works in advertising--marketers and agencies alike."


Author : Ken Auletta
ISBN : 9780735220874
Genre : Social Science
File Size : 78. 99 MB
Format : PDF
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary former head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

The Advertising Handbook

Author : Jonathan Hardy
ISBN : 9781317192275
Genre : Business & Economics
File Size : 68. 23 MB
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The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

Media Selling

Author : Charles Warner
ISBN : 9781119477396
Genre : Social Science
File Size : 76. 36 MB
Format : PDF, ePub
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The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Court Of Appeals Vol 36

Author : Court of Appeals
Genre :
File Size : 20. 19 MB
Format : PDF
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Madison Avenue

Author :
ISBN : IND:30000089638849
Genre : Advertising
File Size : 64. 99 MB
Format : PDF, Mobi
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Annual Report Of The Chief Clerk Of The District Attorney S Office County Of New York

Author : New York (State). District Attorney (New York County, N.Y.)
Genre : Crime
File Size : 25. 50 MB
Format : PDF, ePub
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Author :
ISBN : STANFORD:36105007043859
Genre :
File Size : 36. 80 MB
Format : PDF, ePub
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Report Of The Chief Constable

Author : Toronto (Ont.). Police Dept
ISBN : UOM:39015078437848
Genre :
File Size : 34. 32 MB
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The South Western Reporter

Author :
ISBN : UCAL:B3503708
Genre : Law reports, digests, etc
File Size : 79. 90 MB
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Includes the decisions of the Supreme Courts of Missouri, Arkansas, Tennessee, and Texas, and Court of Appeals of Kentucky; Aug./Dec. 1886-May/Aug. 1892, Court of Appeals of Texas; Aug. 1892/Feb. 1893-Jan./Feb. 1928, Courts of Civil and Criminal Appeals of Texas; Apr./June 1896-Aug./Nov. 1907, Court of Appeals of Indian Territory; May/June 1927-Jan./Feb. 1928, Courts of Appeals of Missouri and Commission of Appeals of Texas.

A Complicated Marriage

Author : Janice Van Horne
ISBN : 9781619020740
Genre : Biography & Autobiography
File Size : 82. 10 MB
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In 1955, Jenny Van Horne was a 21-year-old, naïve Bennington College graduate on her own for the first time in New York City when she met 46-year-old Clement Greenberg who, she is told, is the most famous, the most important, art critic in the world and soon finds herself swept into his world and the heady company of Hans Hofmann, Willem de Kooning, Franz Kline, David Smith, Helen Frankenthaler, among others. Seven months later, as a new bride, Jenny and Clem spend the summer in East Hampton near Jackson Pollock and Lee Krasner, and she feels even more keenly like an interloper in the inner circle of the art scene. A woman disowned by her anti-Semitic family for marrying a Jew, she would develop a deep, loving bond with Clem that would remain strong through years of an open marriage and separate residences. Jenny embodies the pivotal changes of each passing decade as she searches for worlds of her own. She moves from the tradition of wife and mother to rebellion and experimentation; diving into psychoanalysis; the theater world of OOB and the Actors' Studio; and succeeding in business. Throughout, A Complicated Marriage is grounded in honesty and the self-deprecating humor, grace, and appealing voice of its author.

Diary Of A Da

Author : Herbert J. Stern
ISBN : 9781620876749
Genre : Biography & Autobiography
File Size : 72. 48 MB
Format : PDF
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In 1961, twenty-five-year-old Herbert Jay Stern, fresh from reserve duty, stood in his green army uniform in a New York County courtroom to be sworn in as an attorney. He could only guess what his life as a prosecuting lawyer would be. A dozen years later, in the wake of the national scandal of Watergate, Stern, draped in black robes now, would take the oath of office as a federal judge. In the years between, the idealistic young Stern would sharpen his skills in the realities of the criminal courts of New York City, to emerge as the lead trial attorney for the Justice Department, charged with breaking the back of organized crime in New Jersey. Stern’s highly charged account of his outright war against powerful state government officials and the mafia takes us deep inside the mechanisms of law and order during a time when assassinations came fast and loose, cities were burning in race riots, and racketeering and graft were so prevalent in the Garden State that its own senator called it a “stench in the nostrils and an offense to the vision of the world.” Before Stern and his equally dedicated colleagues on the “strike force” out of Washington, D.C., are finished, they will have successfully prosecuted the mayors of Jersey City, Newark, and Atlantic City for being on the take; a congressman for conspiracy, tax violations, and perjury; and blackened the eye of organized crime.

Railroad Corporations In The State Of New York

Author : Edward Hyde Wells
ISBN : STANFORD:36105047660043
Genre : Railroad law
File Size : 87. 7 MB
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Bad For Business

Author : Rex Stout
ISBN : 9780307755704
Genre : Fiction
File Size : 43. 26 MB
Format : PDF, ePub
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Someone has been doctoring the gourmet appetizers at family-run Tingley’s Titbits. And when old man Tingley meets a sudden end, suspicion falls on a gorgeous young detective whose fingerprints are on the knife. Moved by feminine beauty and professional courtesy, Tecumseh Fox takes the case, only to find he’s got more on his plate than he bargained for. Suddenly he has enough suspects to fill a fair-sized cocktail party. On the menu are corporate pirates, crackpot economics, a license plate that doesn’t exist, and a phone conversation with a dead man. Now it’s up to Fox to provide the missing ingredient in this smorgasbord of absurdity: a cold-blooded killer.

The People S Candidate For President 1872 George Francis Train

Author : George Francis Train
Genre : Presidents
File Size : 59. 43 MB
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Author : David Simon
ISBN : 1429900954
Genre : True Crime
File Size : 65. 93 MB
Format : PDF
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From the creator of HBO's The Wire, the classic book about homicide investigation that became the basis for the hit television show The scene is Baltimore. Twice every three days another citizen is shot, stabbed, or bludgeoned to death. At the center of this hurricane of crime is the city's homicide unit, a small brotherhood of hard men who fight for whatever justice is possible in a deadly world. David Simon was the first reporter ever to gain unlimited access to a homicide unit, and this electrifying book tells the true story of a year on the violent streets of an American city. The narrative follows Donald Worden, a veteran investigator; Harry Edgerton, a black detective in a mostly white unit; and Tom Pellegrini, an earnest rookie who takes on the year's most difficult case, the brutal rape and murder of an eleven-year-old girl. Originally published fifteen years ago, Homicide became the basis for the acclaimed television show of the same name. This new edition—which includes a new introduction, an afterword, and photographs—revives this classic, riveting tale about the men who work on the dark side of the American experience.

Ohio Law Journal

Author :
ISBN : HARVARD:32044107898918
Genre : Law
File Size : 73. 99 MB
Format : PDF, ePub
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Moran S Dictionary Of Chicago And Its Vicinity

Author : George E. Moran
ISBN : NYPL:33433048797553
Genre : Architecture
File Size : 41. 77 MB
Format : PDF
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New York

Author :
ISBN : STANFORD:36105112952580
Genre : New York (N.Y.)
File Size : 82. 48 MB
Format : PDF, Kindle
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Public Papers

Author : New York (State). Governor
ISBN : UIUC:30112108093912
Genre :
File Size : 51. 7 MB
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