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Aunt Jemima Uncle Ben And Rastus

Author : Marilyn Kern-Foxworth
ISBN : STANFORD:36105009653838
Genre : Business & Economics
File Size : 87. 8 MB
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From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and the NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of blacks in advertising.

Food Is Love

Author : Katherine J. Parkin
ISBN : 0812239296
Genre : History
File Size : 47. 26 MB
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Looking at food ads from the twentieth and twenty-first centuries, describes how adveristing plays a role in defining gender roles.

Racism In American Popular Media From Aunt Jemima To The Frito Bandito

Author : Brian D. Behnken
ISBN : 9781440829772
Genre : Social Science
File Size : 35. 20 MB
Format : PDF
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This book examines how the media—including advertising, motion pictures, cartoons, and popular fiction—has used racist images and stereotypes as marketing tools that malign and debase African Americans, Latinos, American Indians, and Asian Americans in the United States. • Addresses the current and important subject of how the powerful and pervasive messages in the media communicate and reinforce common racial stereotypes about people of color to vast audiences—especially children • Examines popular depictions of people of color going back to the 1880s and details how those depictions have changed • Explores "fun" subject matter that student readers find interesting—pop culture and how it shapes our daily experiences—with an analytical, critical edge

Transcultural Marketing

Author : Marye Tharp
ISBN : 9780765645067
Genre : Business & Economics
File Size : 42. 27 MB
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Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members' marketplace choices.

The Jim Crow Encyclopedia Greenwood Milestones In African American History 2 Volumes

Author : Nikki L. M. Brown
ISBN : 9780313341823
Genre : Social Science
File Size : 57. 25 MB
Format : PDF, Kindle
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Jim Crow refers to a set of laws in many states, predominantly in the South, after the end of Reconstruction in 1877 that severely restricted the rights and privileges of African Americans. As a caste system of enormous social and economic magnitude, the institutionalization of Jim Crow was the most significant element in African American life until the 1960s Civil Rights Movement led to its dismantling. Racial segregation, as well as responses to it and resistance against it, dominated the African American consciousness and continued to oppress African Americans and other minorities, while engendering some of the most important African American contributions to society. This major encyclopedia is the first devoted to the Jim Crow era. The era is encapsulated through more than 275 essay entries on such areas as law, media, business, politics, employment, religion, education, people, events, culture, the arts, protest, the military, class, housing, sports, and violence as well as through accompanying key primary documents excerpted as side bars. This set will serve as an invaluable, definitive resource for student research and general knowledge. The authoritative entries are written by a host of historians with expertise in the Jim Crow era. The quality content comes in an easy-to-access format. Readers can quickly find topics of interest, with alphabetical and topical lists of entries in the frontmatter, along with cross-references to related entries per entry. Further reading is provided per entry. Dynamic sidebars throughout give added insight into the topics. A chronology, selected bibliography, and photos round out the coverage. Sample entries include Advertising, Affirmative Action, Armed Forces, Black Cabinet, Blues, Brooklyn Dodgers, Bolling v. Sharpe, Confederate Flag, Congress of Racial Equality (CORE), Detroit Race Riot 1943, Ralph Ellison, Eyes on the Prize, G.I. Bill, Healthcare, Homosexuality, Intelligence Testing, Japanese Internment, Liberia, Minstrelsy, Nadir of the Negro, Poll Taxes, Rhythm and Blues, Rural Segregation, Sharecropping, Sundown Towns, Booker T. Washington, Works Project Administration, World War II.

Vintage Marketing Differentiation

Author : Robert L. Williams, Jr.
ISBN : 9781137387219
Genre : Business & Economics
File Size : 84. 91 MB
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This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!

Racial Indigestion

Author : Kyla Wazana Tompkins
ISBN : 9780814770023
Genre : History
File Size : 23. 70 MB
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Winner of the 2013 Lora Romero First Book Publication Prize presented by the American Studies Association The act of eating is both erotic and violent, as one wholly consumes the object being eaten. At the same time, eating performs a kind of vulnerability to the world, revealing a fundamental interdependence between the eater and that which exists outside her body. Racial Indigestion explores the links between food, visual and literary culture in the nineteenth-century United States to reveal how eating produces political subjects by justifying the social discourses that create bodily meaning. Combing through a visually stunning and rare archive of children's literature, architectural history, domestic manuals, dietetic tracts, novels and advertising, Racial Indigestion tells the story of the consolidation of nationalist mythologies of whiteness via the erotic politics of consumption. Less a history of commodities than a history of eating itself, the book seeks to understand how eating became a political act, linked to appetite, vice, virtue, race and class inequality and, finally, the queer pleasures and pitfalls of a burgeoning commodity culture. In so doing, Racial Indigestion sheds light on contemporary “foodie” culture's vexed relationship to nativism, nationalism and race privilege.

Clinging To Mammy

Author : Micki McElya
ISBN : 9780674040793
Genre : Social Science
File Size : 38. 54 MB
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Loving, hating, pitying, or pining for mammy became a way for Americans to make sense of shifting economic, social, and racial realities. Assertions of black contentment with servitude alleviated white fears while reinforcing racial hierarchy. McElya's stories expose the power and reach of this myth, not only in advertising, films, and literature about the South, but also in national monument proposals, child custody cases, New Negro activism, anti-lynching campaigns, and the civil rights movement.

Racist Trademarks

Author : Malte Hinrichsen
ISBN : 9783643902856
Genre : Social Science
File Size : 38. 90 MB
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Since the beginning of commodity culture, products have been marketed with images reflecting racist concepts of otherness. Using the prominent examples of three companies - Uncle Ben's, Sarotti, and Banania - this book examines how racist trademark figures were established in the U.S., Germany, and France, and built on nation-specific processes of racial stereotyping. While it finds that the three figures mirror their national histories of slavery, Orientalism, and colonialism, the book reveals that their paths through popular culture also followed strikingly similar patterns. Conceived in an era of overt racism, each symbol was challenged by social movements over the course of the 20th century and became increasingly marginalized in promotional activities. In the early 2000s, however, all three figures were relaunched with supposedly new makeovers, hitting once again at the heart of commodity culture and illustrating the subtle prevalence of racist stereotypes. (Series: Racism Analysis - Series A: Studies - Vol. 3)

The Jim Crow Encyclopedia

Author : Nikki L. M. Brown
ISBN : 0313341818
Genre : History
File Size : 35. 44 MB
Format : PDF, Docs
Download : 929
Read : 1316

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Jim Crow refers to a set of laws in many states, predominantly in the South, after the end of Reconstruction in 1877 that severely restricted the rights and privileges of African Americans. As a caste system of enormous social and economic magnitude, the institutionalization of Jim Crow was the most significant element in African American life until the 1960s Civil Rights Movement led to its dismantling. Racial segregation, as well as responses to it and resistance against it, dominated the African American consciousness and continued to oppress African Americans and other minorities, while engendering some of the most important African American contributions to society. This major encyclopedia is the first devoted to the Jim Crow era. The era is encapsulated through more than 275 essay entries on such areas as law, media, business, politics, employment, religion, education, people, events, culture, the arts, protest, the military, class, housing, sports, and violence as well as through accompanying key primary documents excerpted as side bars. This set will serve as an invaluable, definitive resource for student research and general knowledge. The authoritative entries are written by a host of historians with expertise in the Jim Crow era. The quality content comes in an easy-to-access format. Readers can quickly find topics of interest, with alphabetical and topical lists of entries in the frontmatter, along with cross-references to related entries per entry. Further reading is provided per entry. Dynamic sidebars throughout give added insight into the topics. A chronology, selected bibliography, and photos round out the coverage. Sample entries include Advertising, Affirmative Action, Armed Forces, Black Cabinet, Blues, Brooklyn Dodgers, Bolling v. Sharpe, Confederate Flag, Congress of Racial Equality (CORE), Detroit Race Riot 1943, Ralph Ellison, "Eyes on the Prize," G.I. Bill, Healthcare, Homosexuality, Intelligence Testing, Japanese Internment, Liberia, Minstrelsy, Nadir of the Negro, Poll Taxes, Rhythm and Blues, Rural Segregation, Sharecropping, Sundown Towns, Booker T. Washington, Works Project Administration, World War II.

Wounds Of Returning

Author : Jessica Adams
ISBN : 9780807831045
Genre : Social Science
File Size : 33. 16 MB
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Adams explores how the commodification of black bodies during slavery did not disappear with abolition--rather, the same principle was transformed into modern consumer capitalism. From Storyville brothels and narratives of turn-of-the-century New Orleans

American Niceness

Author : Carrie Tirado Bramen
ISBN : 9780674982369
Genre : Literary Criticism
File Size : 46. 40 MB
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The cliché of the Ugly American—loud, vulgar, materialistic, chauvinistic—still expresses what people around the world dislike about their Yankee counterparts. Carrie Tirado Bramen recovers the history of a different national archetype—the nice American—which has been central to ideas of American identity since the nineteenth century.

Buy It Now

Author : Michele White
ISBN : 9780822352402
Genre : Computers
File Size : 79. 90 MB
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Explores the communities and social norms on eBay, discussing gender, race, and sexuality and how stereotypes about them are reinforced by the online auction site.

Biographies Of Drink

Author : Mark Hailwood
ISBN : 9781443875035
Genre : History
File Size : 79. 82 MB
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The burgeoning field of drinking studies, often ranging across and between disciplinary boundaries, explores the place of alcohol in human societies from a very diverse range of perspectives. Whilst some scholars have examined the cultural meanings and social practices associated with alcohol consumption, and its relationship to various forms of identity and community formation, others have focused on attempts to regulate or tax it, its role as a trade commodity, or its medical and psychological effects on consumers. The sheer diversity of issues upon which the study of alcohol and drinking can shed light is undoubtedly part of the strength of the field of drinking studies. At the same time, however, it can make it difficult for these different strands to consistently and fully engage with one another. This book offers an innovative methodology that will help to facilitate fruitful interactions between scholars approaching the study of alcohol from different perspectives: the “biographies of drink” approach. Drawing inspiration from, but also going beyond, work on the “social lives of things,” this collection of essays showcases an approach in which each author constructs a “biography” of a particular drink, drinking place, or idea associated with drink, in a tightly-focused historical context. The “biographies” included range from the drinking vessels of Roman Britain to a whisky advertising campaign in 1950s America, and deal with diverse themes, from the associations between alcohol and national identity to the relationship between drinking and Existentialism. The book brings together scholarly approaches from classics, design theory, literary studies and history within the “biographies” framework. This allows for the emergence of important areas of comparison and contrast, as well as several overarching themes, such as the close associations between different drinking patterns and notions of tradition and modernity that occur in a wide range of cultural and historical contexts. Not only, then, does this book provide fascinating case studies of interest to scholars working in particular fields or particular contexts, but it also showcases a productive new methodology which offers insights of relevance to anyone interested in the role of alcohol in any society.

Women Of Blaxploitation

Author : Yvonne D. Sims
ISBN : 9780786451548
Genre : Performing Arts
File Size : 80. 71 MB
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With the Civil Rights movement of the sixties fresh in their perspective, movie producers of the early 1970s began to make films aimed toward the underserved African American audience. Over the next five years or so, a number of cheaply made, so-called blaxploitation movies featured African American actresses in roles which broke traditional molds. Typically long on flash and violence but lacking in character depth and development, this genre nonetheless did a great deal toward redefining the perception of African American actresses, breaking traditional African American female stereotypes and laying the groundwork for later feminine action heroines. This critical study examines the ways in which the blaxploitation heroines of the early 1970s reshaped the presentation of African American actresses on screen and, to a certain degree, the perception of African American females in general. It discusses the social, political and cultural context in which blaxploitation films emerged. The work focuses on four African American actresses—Pam Grier, Tamara Dobson, Teresa Graves and Jeanne Belle—providing critical and audience response to their films as well as insight into the perspectives of the actresses themselves. The eventual demise of the blaxploitation genre due to formulaic plots and lack of character development is also discussed. Finally, the work addresses the mainstreaming of the action heroine in general and a recent resurgence of interest in black action movies. Relevant film stills and a selected filmography including cast list and plot synopsis are also included. Instructors considering this book for use in a course may request an examination copy here.

We Are What We Sell How Advertising Shapes American Life And Always Has 3 Volumes

Author : Danielle Sarver Coombs
ISBN : 9780313392450
Genre : Social Science
File Size : 23. 64 MB
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For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists • Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context • Supplies a comprehensive examination of advertising history and its consequences across modern America • Presents an extensive analysis of the role of new media and the Internet • Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes

Encyclopedia Of African American Popular Culture 4 Volumes

Author : Jessie Carney Smith
ISBN : 9780313357978
Genre : Social Science
File Size : 39. 70 MB
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This four-volume encyclopedia contains compelling and comprehensive information on African American popular culture that will be valuable to high school students and undergraduates, college instructors, researchers, and general readers. • Contains writings from 100 contributing authors, all identified in a separate listing • Includes a chronology placing pivotal events—such as the beginning of black baseball, the modern Civil Rights Movement, and the Harlem Renaissance—in historical context • Depicts key places, events, and people through photographs as well as words • Provides a list of black radio programs and movies

Taking Stakes In The Unknown

Author : Nana Adusei-Poku
ISBN : 9783839452943
Genre : Art
File Size : 38. 38 MB
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In 2001, Freestyle, a survey exhibition curated by Thelma Golden at the Studio Museum in Harlem, introduced both a young generation of artists of African descent and the ambitious yet knowingly opaque term post-black to a pre 9-11 and pre-Obama world. In Taking Stakes in the Unknown, Nana Adusei-Poku contextualizes the term post-black in its socio-historical and cultural context. Whilst exploring its present legacy and past potential, she examines works by artists who were defined as part of the post-black generation: Mark Bradford, Leslie Hewitt, Mickalene Thomas and Hank Willis Thomas - and, by expanding the scope of the definition, the Black German artist Philip Metz.

Black Women And Popular Culture

Author : Adria Y. Goldman
ISBN : 9780739192290
Genre : Social Science
File Size : 45. 23 MB
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With the emergence of popular culture phenomena such as reality television, blogging, and social networking sites, it is important to examine the representation of Black women and the potential implications of those images, messages, and roles. Black Women and Popular Culture: The Conversation Continues provides such a comprehensive analysis. Using an array of theoretical frameworks and methodologies, this collection features cutting edge research from scholars interested in the relationship among media, society, perceptions, and Black women. The uniqueness of this book is that it serves as a compilation of “hot topics” including ABC’s Scandal, Beyoncé’s Visual Album, and Oprah’s Instagram page. Other themes have roots in reality television, film, and hip hop, as well as issues of gender politics, domestic violence, and colorism. The discussion also extends to the presentation and inclusion of Black women in advertising, print, and digital media.

Womanist Ethics And The Cultural Production Of Evil

Author : Emilie M. Townes
ISBN : 9780230601628
Genre : Social Science
File Size : 49. 76 MB
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This groundbreaking book provides an analytical tool to understand how and why evil works in the world as it does. Deconstructing memory, history, and myth as received wisdom, the volume critically examines racism, sexism, poverty, and stereotypes.

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