the strategy and tactics of pricing new international edition

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The Strategy And Tactics Of Pricing

Author : Thomas Nagle
ISBN : 9781351969505
Genre : Business & Economics
File Size : 34. 21 MB
Format : PDF
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For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information—Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

The Strategy And Tactics Of Pricing

Author : Thomas T. Nagle
ISBN : 1292023236
Genre : Marketing
File Size : 43. 35 MB
Format : PDF, Kindle
Download : 407
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For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricingshows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets. Features: NEW! Show students how proper pricing can increase profitability--New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software--Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically--from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative--Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: * iPhone pricing * New models for pricing music * Services pricing NEW! Present the latest information--Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer's buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

Managerial Economics Applications Strategies And Tactics

Author : James McGuigan
ISBN : 9781285420929
Genre : Business & Economics
File Size : 26. 65 MB
Format : PDF, Mobi
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By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today’s students, including an exciting focus on green business and environmentally friendly practices and products. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Paul Beatty
ISBN : 9789600361087
Genre : Fiction
File Size : 39. 14 MB
Format : PDF
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**Βραβείο Man Booker 2016** Μια δηκτική, βαθιά πολιτική σάτιρα για την ταυτότητα της σύγχρονης Αμερικής, ένα μυθιστόρημα που περιγράφει την εκκεντρική ανατροφή ενός Αφροαμερικανού και μια δίκη άνευ προηγουμένου στην ιστορία των Ηνωμένων Πολιτειών. Ο αφηγητής, γεννημένος στο «αγροτικό γκέτο» του Ντίκενς στο Λος Άντζελες, αποδέχεται μοιρολατρικά το περιθώριο. Τον μεγαλώνει ο πατέρας του, ένας ιδιόρρυθμος επιστήμονας, ο οποίος τον χρησιμοποιεί ως πειραματόζωο στις αιρετικές ψυχολογικές μελέτες του για τον ρατσισμό. Ο γιος πιστεύει ότι η πρωτοποριακή εργασία του πατέρα –και ένα βιβλίο που θα προκαλέσει αίσθηση, όταν κυκλοφορήσει– θα επιλύσει τα οικονομικά τους προβλήματα. Όταν όμως αστυνομικοί σκοτώνουν τον πατέρα του, ο πρωταγωνιστής συνειδητοποιεί ότι το μόνο που έχει στα χέρια του είναι ο λογαριασμός μιας κηδείας. Παρακινημένος από την ματαίωση και την παρακμή του τόπου του, αναλαμβάνει μια εξωφρενική πρωτοβουλία: την επαναφορά της δουλείας και του φυλετικού διαχωρισμού, πράγμα που θα τον οδηγήσει ως κατηγορούμενο στο Ανώτατο Δικαστήριο της χώρας. Ο Πουλημένος του Πωλ Μπέιτι σηματοδοτεί το δημιουργικό αποκορύφωμα ενός ιδιοφυούς συγγραφέα. Το βιβλίο τιμήθηκε με το Βραβείο Booker 2016. Το 2015 απέσπασε το Εθνικό Βραβείο του Κύκλου των Κριτικών στις ΗΠΑ. «Ο Πουλημένος είναι ένα μυθιστόρημα για την εποχή μας. Μια σύγχρονη σάτιρα, ακούραστη και ευφάνταστη, το χιούμορ της οποίας μεταμφιέζει τη ριζοσπαστική σοβαρότητα του συγγραφέα της. Ο Πωλ Μπέιτι εξουδετερώνει με τρόπο αχαλίνωτο τις “ιερές αγελάδες” και βάζει στο στόχαστρό του τα φυλετικά και πολιτικά ταμπού με οξύνοια, ζωντάνια και αμεσότητα». ΑΜΑΝΤΑ ΦΟΡΜΑΝ, πρόεδρος της κριτικής επιτροπής του Βραβείου Booker 2016 «Οι εκατό πρώτες σελίδες του Πουλημένου είναι οι πιο καυστικές και ζόρικες σε αμερικανικό μυθιστόρημα τα τελευταία δέκα χρόνια τουλάχιστον... Τα αστεία σε χτυπάνε κατευθείαν στο στομάχι... Οι αυτοσχεδιασμοί είναι ασταμάτητοι σε αυτό το σατιρικό, βαθυστόχαστο μυθιστόρημα που συνιστά σταθμό». The New York Times «Μια απίστευτη σάτιρα για τη φυλετική ταυτότητα στην Αμερική... Ο Πουλημένος συνδυάζει τη ζωηρή κωμωδία και τη δριμεία κοινωνική κριτική, αλλά το πλέον εντυπωσιακό προτέρημα του βιβλίου είναι η ολοζώντανη ανθρωπιά των χαρακτήρων του». The New Yorker «Ένα αστείο και τολμηρό βιβλίο που ανατρέπει τις επιζήμιες συμβάσεις της κουλτούρας... Είναι αυτή η συνειδητή ανατροπή... που κάνει αυτό το θαρραλέο και σκληρό μυθιστόρημα τόσο απολαυστικό». The Guardian «Ο Πουλημένος ανήκει στα σημαντικότερα και πλέον δύσκολα αμερικανικά μυθιστορήματα που έχουν γραφτεί στον 21ο αιώνα... Είναι ένα επώδυνο βιβλίο που οι αναγνώστες δύσκολα θα ξεχάσουν». Los Angeles Times

Marketing 4th Ed

Author :
ISBN : 1438080034
Genre :
File Size : 26. 79 MB
Format : PDF
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A Strategic And Tactical Approach To Global Business Ethics

Author : Lawrence A. Beer
ISBN : 1606491466
Genre : Business & Economics
File Size : 71. 40 MB
Format : PDF
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Ethics is a compendium of moral interpretations steeped in a multitude of religious and philosophical applications. It is subject to various cultural intrusions as well as independent personal interpretation. The study of international business and all related managerial disciplines usually includes ethical content. The majority of global management textbooks offer a chapter on ethics, and its often misaligned cousin, social responsibility. They tend to cover the subject matter by stating the problem and then reciting laws enacted to combat social injustice as well as including philosophical theories intended to provide generic direction. This iceberg approach, a topical view of the issues, leaves the average MBA student along with executive cadre longing for more specific guidelines.

Business

Author : Ricky W. Griffin
ISBN : 0130796115
Genre : Business enterprises
File Size : 58. 99 MB
Format : PDF, Kindle
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An introductory text, this work covers each functional area of business. It includes a number of examples and illustrations.

Marketing For Tourism

Author : J. Christopher Holloway
ISBN : 0273682296
Genre : Business & Economics
File Size : 64. 51 MB
Format : PDF
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The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.

Hex Nta Axechastes Partides Mou

Author : Bobby Fischer
ISBN : 9602820659
Genre : Chess
File Size : 88. 73 MB
Format : PDF, ePub, Docs
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Trading Binary Options

Author : Abe Cofnas
ISBN : 9780470952849
Genre : Business & Economics
File Size : 86. 43 MB
Format : PDF, ePub, Mobi
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An essential guide to the fast growing area of binary options Long the province of professional traders, binary options are now offered to retail investors through the North American Derivative Exchange (Nadex) and a growing group of online brokerages. Now, with this new book, author Abe Cofnas explains how independent traders and investors can use binary options to speculate on price movements and global events. The great appeal of binary options is that they are less complex than conventional options and provide a simple method to trade based on an opinion of where the market is headed over a certain period of time. Engaging and informative, this reliable guide reveals how binary options work, what are the best binary options trading strategies, and when to use them. Identifies the various markets in which binaries are available Offers insights on how binary options allow for opportunities to speculate on the direction of a market and receive a substantial payout Provides suggestions as to which markets provide the best liquidity and lowest trade execution expenses As the first book solely devoted to this topic, Binary Options will provide retail traders with an authoritative guide to trading this exciting new market.

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